Dallas Advertising Agencies: M/C/C

Dallas Advertising Agencies

M/C/CDallas Advertising Agencies M/C/C logo
Living The Unexpected
8131 LBJ Freeway, Ste. 272
Dallas, TX 75251
www.mccom.com


AT A GLANCE:
Dallas-based M/C/C provides advertising, marketing, public relations, Internet marketing, social media marketing, video production and research for companies ranging from growing start-ups to global industry leaders. The agency’s experience  ranges from technology, energy, insurance and real estate to finance, retail, health, security and entertainment.

With so much riding on marketing communications, brands need an agency partner with expertise and a long track record of results. Dallas-based M/C/C believes brands should engage customers with a balanced story of logic and emotion. To do this, the agency uses the “breart.”This overlooked organ is critical to purchase decisions and allows M/C/C to better reach its clients’ customers and business partnerships.

Its ability to connect the head and the heart – the logic and emotion of the brand – has not only helped clients exceed their marketing goals, but has also consistently made M/C/C one of the top public relations, social media and advertising agencies in Dallas for more than 28 years.


SPECIALTIES:
Energy, Entertainment, IT Solutions, Consumer Electronics, Security, Financial Services.


SERVICES:
Brand Development, Digital & Traditional Marketing, Media Planning & Buying, Website Development and Search Engine Marketing, Social Media Marketing, Strategic Planning, Public Relations.


CLIENTS:
Triumph Bank, Texas Instruments, Hudson & Marshall, AEG Power Solutions, Altium, CPS HR Consulting, Greenwell Energy Solutions, Harris CapRock Communications, Property Damage Appraisers, Inc. (PDA), Trilogy Circuits.


PHILOSOPHY:
At M/C/C, we believe your marketing communications should engage customers with a balanced story, using both the logical and emotional, for there to be informed purchase decisions.


 

Dallas Advertising Agencies: Pyro Agency

Dallas Advertising Agencies

Dallas Advertising Agencies PyroPyro Agency
Instigators, Storytellers, Alchemists
2810 N. Central Expressway
Dallas, TX 75204
www.PyroAgency.com


AT A GLANCE:
Pyro Agency is powerful. Operating as a strategic unit of the acclaimed Richards Group, it delivers top integrated marketing communications that connect the essence of your brand to the psyche of the consumer.

With an extensive brand development track record, Pyro delivers top agency talent – research, strategy, creative, and digital – all within the cost-efficiencies of a boutique shop. A strategic unit is created and tailored to meet your specific needs. You don’t get endless layers or full-time facilitators. You’ll only get what you need. You pay for only what you need.

Pyro has perfected a method for building (and even rebuilding) brands that are impervious to the influences that all too often weaken them. In doing so, it builds your brand around its pure essentials: Those people who advocate most strongly for your brand; the philosophical connection that unites your brand with those advocates; five channels of rituals that serve to strengthen and reinforce advocacy; and the brand’s true expertise.

John Beitter leads the agency with a thirty-year track record of developing brands. He developed the Motel 6’s “smart choice” strategy utilizing Tom Bodett. His strategies including the launch of the HUMMER to the civilian market which generated a tenfold return on the marketing investment.


SPECIALTIES:
Retail, tourism, hospitality, food & beverage, multi-unit restaurants, automotive, manufacturing, convention & business and local government.


SERVICES:
Strategy, Identity, Advertising, Digital, Social, Relationship, Promotions, Public Relations, Multicultural.


CLIENTS:
Pollo Tropical, Business First Bank, Great Gatherings, Lily of The Desert, A-MAX Auto Insurance, Fit2 Shoes, Aloe H20


PHILOSOPHY:
Pyro’s PURE Approach: PURE is a collaborative process that in the end develops the right brand that connects to the right audience.


Pyro Agency is one of the top advertising agencies in Dallas and is part of the Dallas Ad Agencies network.


 

Dallas Advertising Agencies: Duncan/Day

Dallas Advertising Agencies

Duncan/Daydallas ad agencies duncan day logo
6513 Preston Road,
Plano, TX 75024

www.duncanday.com

AT A GLANCE:
Duncan/Day is the place where talent and passion meet to create amazing things. They have a deep-seeded desire to create content that connects with consumers and engages them with the client’s brand. Through their array of services, Duncan/Day’s talented team helps companies get their message to the consumers who matter most.

What makes this agency different is their ability to work the way the client wants to work. Whether a client is hands-off or wishes to be more involved, the Duncan/Day team is happy to accommodate them. Depending on client preferences, they will either rebrand the company and create new standards, or adhere strictly to a company’s existing graphic and copy standards.

The Duncan/Day team also prides itself on solving problems quickly. Whether it’s an old project the client has been meaning to get around to or an unexpected urgent situation, this agency makes sure the job gets done promptly.

For these reasons and many others, Duncan/Day has managed to create meaningful, lasting relationships with both their clients and industry influencers. The relationships they have cultivated are truly testaments to the team’s friendly, hard-working attitude. If you’re looking for an agency that is easy to work with and gets the job done your way, Duncan/Day might be the perfect fit.


SPECIALTIES:
Consumer Packaged Goods, Healthcare, Financial Services, Insurance.


SERVICES:
Branding, Design, Online Marketing, Corporate Communications, Packaging.


CLIENTS:
Synchrony Financial/GE, JCPenney, Pro-Health, NurseCore, American Diabetes Association, Frito-Lay, Goosehead Insurance, Greater Texas Capital Corporation.


Duncan/Day is part of the DallasAdAgencies.com network of advertising agencies you can trust in Dallas-Ft. Worth.

Something Shiny: Brand Development on a Human Level

Dallas Advertising Agencies

Something Shiny, Inc.somethingshiny-logo
Brand Development on a Human Level
106 N Denton Tap Road #210
Coppell, Texas 75019


AT A GLANCE:
Compact. This best describes the business model behind Something Shiny, Inc., founded by Angelo Antoline in early 2013. Angelo started and built his previous agency, mundayMorning Creative Group, from the ground up at the ripe age of 26. He knew enough to fake it, and after being in the top 100 ad agencies list in Dallas and in the 25 fastest growing private companies in Dallas, the agency was acquired by a larger, national firm.

Angelo became the firm’s Executive Creative Director, running all creative out of their six locations across the U.S. until he decided to go back out on his own, and started Something Shiny, Inc.

Angelo’s philosophy the first time around was to be as big as possible. Grow, grow, grow. Now when it comes to growth, it’s no, no, no.

Something Shiny, Inc. is a small team and will never be big. The business model is to remain small, nimble and creative as hell. The agency works with select clients; clients looking to invest in creative solutions, not overhead.

Building brands on a human level means creating personalities for businesses that relate to people. People buy from people – regardless of if it’s B2B or B2C. Decisions to do business with a company come down to relating to the business, product or service.

We build brands that build relationships. We’re all human; it’s time we brand like it.


SPECIALTIES:
Healthcare, Jeweler Retail, Pharmacy, B2B Solutions, Homebuilders/Developers, Mortgage.


SERVICES:
Brand Development, Brand Refresh, Brand Execution, Brand Police, Web Development, Collateral Creative/Design, Proposal Delivery.


CLIENTS:
Ernest Health, Altair Global, Mariloff Diamonds, Dougherty’s Pharmacy, Pantheon, Newcastle Homes, The Cascades, DiMare Fresh.


Something Shiny is part of the Dallas Advertising Agency network – agencies you can trust in the Dallas-Ft. Worth Metroplex.

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Beacon121

Dallas Advertising Agencies

Beacon121 AdvertisingDallas advertising agencies Beacon121 logo
A guiding light for your brand.
501 Elm St., Ste. 650
Dallas, TX  75202
www.Beacon121.com


AT A GLANCE:
Beacon121 is a brand’s guide to stronger messaging, robust creative development and enduring customer relationships.  Steering its clients through the morass of parody messaging, they bring to bear full-service agency capabilities with a custom blueprint that elevates each brand over its competition.

Beacon121’s leadership team is bursting with five-star talent—seasoned experts from industry stalwarts such as Y&R New York, The Richards Group, DDB Dallas, Tracy-Locke and Southwest Media Group. This passionate group has developed breakthrough marketing for Taco Cabana, MetroPCS Wireless, Tabasco, Embassy Suites, Sanyo, Motel 6, 7-Eleven, Adams Golf, Sara Lee, Dymatize Nutrition and many other leading brands.

What does all this mean for their clients? They get the benefit of first-rate talent using their expertise and experience to ensure clients get big-agency strategic thinking coupled with boutique-agency pricing and responsiveness. Beacon121’s collaborative spirit brings an unexpected and refreshing approach with unmatched chemistry between client and agency. Ask their clients and they’ll tell you how great it is to work “with” versus “against” their agency.

Each client’s brand blueprint is built upon sound market and media research, compelling brand positioning, dynamic creative development and flawless campaign execution. Beacon121’s process conveys each brand’s credible points-of-difference in a fashion that consumers easily relate to and believe in.

Co-Founders Steve Choppin and Evan Meeks are proven brand and business builders who tirelessly elicit every ounce of potential out of each brand Beacon121 engages with.


SPECIALTIES:
Retail, CPG, Multi-Unit Restaurants, Medical/Healthcare, Food & Beverage, Technology, Professional Services, Education and B2B.


SERVICES:
Strategy, Brand Identity, Advertising, Digital (web, SEO/Paid, content, reputation), Social Media, Media Buying & Planning, Promotions, Direct Marketing, Sales Support and Tradeshow.


CLIENTS:
Taco Cabana, MetroPCS Wireless, Compass Healthcare, LegalShield, Lord Nut Levington, GaltNeedletech Medical, UNT-Dallas, St. Jude Children’s Research Hospital, Oak Highlands Brewery, Scientel Wireless


PHILOSOPHY:
Beacon121 helps clients’ brands navigate the constant change in their industry. The “121” portion of our name refers to the one-to-one connection we make between a brand and its consumers, endearing the consumer to your brand and driving sales.


Beacon121 is part of the AmericanAdAgencies.com network.

Sports Marketing: Dallas Stars’ Tyler Seguin on Dreams vs. Goals

Sports Marketing: Dallas Stars’ Tyler Seguin In His Own Words: Dreams vs. Goals

Dallas Star’s Tyler Seguin wrote a poignant story  in his own words about the hard journey to the NHL. In The Players Tribune article, he writes, “There’s a difference between dreams and goals. Dreams always seem just beyond reach, but goals are possible to attain with hard work.”

Excerpts from the article:

    • I was in the middle of first season in the Ontario Hockey League (OHL), when my coach sat me down for a meeting. At the time, I was 16 years old and had only recently hit a growth spurt. I’ll never forget that sit-down meeting: it was when my coach told me that I had the tools to play in the NHL—it was just a matter of whether I wanted to work harder than everyone else in order to get there.
  • The way I approached hockey fundamentally changed after that conversation. Only two years later, at age 19, I was hoisting the Stanley Cup as a member of the Boston Bruins.
    Ultimately, I think it took me losing in the Stanley Cup Final two seasons later to fully grasp how special it really is to win it all.
  • Even though I had a lot of success in Boston—we won the Eastern Conference twice in my three seasons there—unfortunately, my time with the Bruins will likely always be defined by my exit.
  • When I got traded to the Stars after only three seasons in Boston, there were a lot of articles and rumors about how I was pushed off the Bruins because I was some kind of immature, unfocused party animal. Looking back, based on the way the Bruins were situated at the center position and the realities of a salary cap system, it’s clear that the business side of hockey played a big part in why the trade happened.  But that doesn’t make for a very interesting headline or Tweet.
    • I admit that there were probably some decisions I could have made better, but I also highly doubt that anyone would endorse every choice they made in their late teens. It’s part of growing up. I was living on my own for the first time and was the only single guy on the team. On off-nights, when the other guys would go home to their wives and families, I would go out.
  • In the aftermath of getting traded, I was asked by a lot of media for a response. For the most part, I kept my mouth shut. I was certainly frustrated at being written off as a lost cause at the age of 20, but there’s just not much good that comes from an athlete expressing themselves to the media while they’re angry. I decided to let my play on the ice with Dallas speak for itself.
  • Now that it’s all completely in the past, I can give you my honest answer. Do I think the Bruins gave up on me too early? Yes, I 100 percent believe that.
  • But time has given me more perspective. Just about every professional athlete has an experience in which they learn firsthand that they indeed work for a business. The Boston trade was mine.
  • Boston is always going to be a part of me. I love the city and without question, being a member of the Bruins organization made me a stronger hockey player. For that reason, it’s nearly impossible to look back negatively on my time there. Playing on those experienced teams gave me the confidence and structure to become part of a young leadership core on the Stars. To say I’ve embraced my new surroundings would be an understatement.
  • Winning that first Stanley Cup in Boston was a dream. Now winning one for Dallas is my goal.

Source: The PlayersTribune.com


 

Dallas Ad Agencies: Google Partner Status To Agency Creative

Agency Creative has just achieved Google Partner status

One of Dallas’ top marketing firms, Agency Creative is now an official Google Partner.

Agency Creative’s track record of SEO, analytics and PPC marketing successes has qualified the firm as Google Partner.

Mike Scannell, president and chief digital officer of Agency Creative says, “this means that our company will be among the few in our region to offer the latest in Google insights, tools and products to boost our clients’ online performance.”

The Google Partner recognition is an agency milestone.  Scannell says, “maintaining this elite Google Partner status the Agency Creative digital team will need to undergo rigorous Google- administered testing every 12 months.”  By being named a Google Partner, Agency Creative gains greater access to Google’s proprietary solutions and tools.

Mark Wyatt, founder and CEO of the Dallas-based agency says, “This new status empowers our digital team to stay out ahead of the curve while other marketing firms are busy playing catch up. Our team will now be better positioned to utilize the most up-to-date best practices in this constantly evolving space. ”

“Best of all, this prestigious certification as a Google Partner will allow us to make our clients’ dollars go further than ever before,” stated Scannell. “And that’s all part of being good stewards of our clients’ budgets.”

Agency Creative is one of the top ad agencies in Dallas and part of the DallasAdAgencies.com network.

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